In today’s social media world, it is well known that video is king. In the association world, however, factors like small staff, limited resources, and lack of time and expertise may seem to hinder the ability to produce the video. Often, communicators will avoid utilizing video because they feel unqualified, undertrained, or unequipped to create video content. But, with a camera, tripod, and a few video tricks, implementing a video strategy is easier than you’d think. In this session, participants will learn how Nicole operates as a one-person video crew, see the equipment she uses, and learn tricks to make the editing process less daunting.