5 Steps to Find Your Value Proposition

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Price

$45 for Member
$75 for Non-member

60 minutes

Date Published

September 27, 2022

Publisher

Texas Society of Association Executives

Subjects

Events, Meetings

Questions

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Summary

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If we're being honest, COVID-19 has disrupted our association industry. Sure, many of us were on the path of digital transformation and rethinking our offerings, but our current global pandemic has certainly fast-tracked our need to evaluate our product landscape to match what our members and sponsors need. And with that comes the problem of pricing - how do we provide value and monetize what has been and what will be? Join us as we share the 5 steps your team needs to walk through when deciding to keep a product or establish a new one. This 5-step process can be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team will create.

SWOD-17690

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Presenters

Dr. Michael Tatonetti, CAE, CPP

Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance... Read More

Program Titles and Supporting Materials

This program contains the following components:

Media Files

5 Steps to Find Your Value Proposition - Video

Downloadable Files

5 Steps to Find Your Value Proposition - Handout

Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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