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Rock Your Association Brand: Being RADICAL in a World of Sameness

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Date Published

November 15, 2016


Wisconsin Society of Association Executives


Branding, Marketing


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Associations—like for-profit businesses—compete in often-crowded marketplaces. But let’s face it: if you don’t have a competitive advantage, you may as well not compete. So what is your associations’ uniqueness? What makes you indispensable to your target audience of members and prospects? What turns disengaged members into your best evangelists? The RADICAL branding construct will reveal the seven critical keys for developing a powerful—maybe even an outrageous—brand for your association. Because playing it safe is a sure path to invisibility.

Learning objectives:

  • Discover why your brand IS your strategy and get the tools to develop a brand that will help you attract and retain more members, donors and supporters.
  • See how embracing the key branding principles of relevance, authenticity and differentiation will help your association stand WAY out from competitive offerings and give prospects a reason to choose your association.
  • Give you leadership and your staff a compelling rallying cry and deliver on your association's radical brand promise every day.

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Michael DiFrisco

Mike has more than 20 years of experience in marketing and in helping business connect with their target audiences. In... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Rock Your Association Brand - Video
Rock Your Association Brand - Paper
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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